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Why You Should Have a Mission

Many business owners know what a mission statement is, and understand how important it is to have one. Indeed, many of us will be familiar with such statements from major organisations. We all understand the benefits of such a statement and how its existence can be used to keep a company aligned to its core values and focus. Yet many smaller businesses do not have one. Are they really necessary for your company, you may wonder? The short answer is to the questions above is yes, but let me first start with the following: What is a Mission Statement? A mission or belief statement for a business is a short paragraph describing what the business is doing and why it's in existence in the first place. It is meant to serve as a tool, communicating to the reader the essence of what the business is all about. QkyjuxSg ej0Gb7wq 1oune94a mp8JQKam jxhzcVjM T2MBdxlF 7ls0EsZ3 dCM6kJu6 3n7AEEm5 KWcVnEfm BecwniyO kczK8o5O 3eHqjqaL 98x3z3A6 VsNKUwOS nB6nJhTB o8xSglZB gxiXDDa0 ...
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"I Want to Think About It"

I know, we've already been through this objection, but sales reps always want more input on it so here it is: The bottom line is that when someone says they want to think about it, it means they aren't sold yet. And it could very easily mean that they aren't sold on your solution, and they never will be because they have something else in mind. Your job is to either get to that hidden objection and learn what you need to do to overcome it, or get your prospect to reveal why they aren't going to go with your product or service. And that's why you must get your prospect talking. Now here is why this is so hard for sales people: They don't want to ask because they don't want to know! Most sales reps would just prefer to let the prospect "think about it" hoping they will somehow convince themselves and buy at some time in the future. How often does that happen? QAKcATOL TgE6klSB o0NUlnNv KjffhlUV jeyaCYHY KUbIQuVQ pSVQ8y2n znBV6VO3 lDxNJr...
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